Social media has landed and is fast becoming the marketers weapon of choice. Whilst many are eager to join the digital revolution and throw some spend at it – many fail to appreciate the level of strategy and commitment it takes to do it effectively. Sadly many have missed the mark! Social media cannot become the overall strategy, but rather become an additional branch, to drive and amplify a campaign.
Whilst social media can effectively drive awareness and in time loyalty; if it can also recruit Facebook likes or Twitter followers it has the potential to drive ‘peer to peer’ marketing. Get it right, and your advocates drive your key brand messages for you.
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