Amazon has dabbled with the online grocery market in the US for a couple of years via it’s Amazon Fresh offering but it has yet to truly break out, with only a limited long-life product offering available in the UK.
With the internet of things, connected homes, wearable devices becoming more mainstream – the Amazon Dash Button is an interesting idea that allows you to re-order your household essentials with just the push of a button (about the size of a doorbell). Yet another perk of being an Amazon Prime customer – so you’ll get your orders really quickly with free next day delivery!
Roll the cheesy video……
It will be interesting to see how quickly this takes off and whether it will become mainstream or just a passing fad. But this could be a great opportunity for brands to push customer loyalty by Amazon facilitating branded re-order buttons in people’s homes. If successful, expect a roll-out in the UK soon and I’m sure the likes of Tesco will soon provide a similar offering for Clubcard – if they manage to turn that £6.4bn loss around!
Like many people I started the new year on a bit of a health mission, and after a few wobbles I’m happy to report that I haven’t fallen off the wagon yet! What has helped spur me on, and also added a healthy bit of competition between my wife and I is a Fitbit. It’s a fantastic piece of wearable tech that helps track your daily activity such as steps, active minutes, calories and your sleeping patterns would you believe. I’ve started taking the stairs rather than the lift at work, I’m attending the gym a lot more and going for long walks in the park with my dear wife at the weekend – it has really revolutionised my daily exercise and health routine.
In fact, at the very start when we both got them – our competitive pride and determination to complete more steps than each other resulted in one evening us both running on the spot at 1am in the morning rather than getting into bed and going to sleep. It was almost an hour before I decided to take one for the team and get into bed. The things we have to do sometimes as husbands!
The internet of things, of which wearable tech is just one aspect of the ‘wearables, shareables, connectables and drivables’ future phenomenon is a fascinating development and promises to be simply blow our minds. It’s exciting to see the pioneering concepts of Google Glass, contact lenses that can measure blood sugar levels for diabetes sufferers, connected cars, smart refridgerators – I could go on and on. But in the meantime, I’ll wear my Fitbit with pride – and smile every time my wife (a teacher) shares a story where a child at school asks what is on her wrist, and upon hearing what is it, jokes, “Ah miss, I thought it was an asbo!”